4月24日，北京青年报记者看到，“华为Pura 70首批用户已收到新机”登上热搜。18日和22日，Pura 70 Ultra、Pura 70 Pro和Pura 70和Pura 70 Pro+四个版本先后“先锋发售”， 并几乎“一秒售罄”。华为Pura 70系列发布后，其外观上开创性的“三角形设计”引发讨论，并吸引不少女性用户和年轻用户的关注。有机构预测，Pura 70系列出货量2024年有望增长230%，达到1300万-1500万部。

华为Pura 70系列四款新机已全部发售

当天，不少网友晒出自己的Pura 70系列真机，“华为Pura70首批用户已收到新机”登上热搜。在京东、天猫、华为商城等渠道的“评价”中，也可以看到首批消费者对新机晒出的评论。“好看，白色太戳人了，手感也很不错，温润如玉”“抓拍了一下，效果不错！微距体验也特别”“买了两台，到货很快，续航很满意”“响应速度快了很多，鸿蒙系统果然优化了”……

4月18日，Pura 70 Ultra、Pura 70 Pro两个版本率先正式开售。Pura 70 Ultra有香颂绿、摩卡棕、星芒白和星芒黑四种颜色，两个版本售价分别为9999元和10999元。Pura 70 Pro有罗兰紫、雪域白和羽砂黑三种颜色，起售价6499元，顶配版7999元。

22日，华为Pura 70 Pro+和华为Pura 70也正式开售。其中，华为Pura 70 Pro+有16GB+512GB和16GB+1TB两个版本，颜色有光织银、弦乐白、魅影黑，价格分别为7999元和8999元。华为Pura 70作为基础款，颜色有樱玫红、冰晶蓝、雪域白和羽砂黑，起售价为5499元，最高存储版本价格6999元。

“三角形设计”频繁登上热搜

此次，华为Pura 70系列在外观中最大的改变就是将背后的相机模组设计为三角形模组，这被华为官方定义为“风向标”。此前，智能手机背后的相机模组大多围绕“方”和“圆”两种设计理念，而三角形的设计并不常见。

这一改变也在社交网络引发热议，有的网友表示，“好看”“很有辨识度”，还有的网友表示“每次渲染图出来都get不到，不过等真机出来一看真香”。

为何要设计成三角形？从粉丝们的讨论中可以看到，三角形在建筑界成就了巴黎卢浮宫、吉萨金字塔群、悉尼歌剧院等知名建筑。在时尚领域，也是很多时尚品牌的心头好。此次，华为Pura 70系列大胆采用三角外形“风向标”设计，构建了全新的家族化设计语言，在日益“千机一面”的手机圈引领了美学新风向。

除了三角形设计外，华为Pura 70 Pro+手机的背部设计也十分有特点。从产品信息可见，华为Pura 70 Pro+采用纳米织光工艺，在机身背面玻璃蚀刻出极具秩序感的纹理，搭配磨砂的高光效果，在不同光线下呈现出不同光影效果，这一设计也吸引了不少高端用户。

据了解，此次华为Pura 70系列全系都采用微四曲设计，四边微曲的同时，屏幕的四角更加圆润，且让视野无边，实现更加沉浸的显示效果。这样的设计不仅让整机更显纤薄，既拥有更加舒适的握持感，又有与直屏同样精准的操控体验。

目前在网上，“华为Pura 70 抓拍”成为另一大热搜词，不少先行拿到真机的用户晒出了自己在各种场景下的抓拍。比如一位用户抓拍了高铁经过的瞬间，还有用户成功用剧烈抖动的手机拍摄鲜花等等。

据介绍，本次华为Pura 70系列带来了超高速风驰闪拍能力。华为 Pura 70系列搭载新一代超聚光影像系统，主摄拥有1/1.3英寸大底传感器，配备业界最大的F1.4物理光圈，带来大进光量；搭配高精度的滑轨导向马达，对焦精度提升100% ，防抖角度提升91% ，因此，即使在抓拍场景下也能捕捉清晰的细节。结合XD Motion运动引擎，能够定格疾速瞬间，即使是飞驰的赛车也能轻松捕获。

此外，华为Pura 70系列还在终端卫星通信的体验上更进一步，Pura 70系列支持双卫星通信，在无地面网络的情况下，仍可通过天通卫星通信、北斗卫星消息两种卫星系统与外界通信。并且此次北斗卫星消息功能全面升级，首发支持发送图片消息、发送消息可自由编辑，开启了卫星通信的图片时代。

机构看好华为终端今年表现

华为Pura 70和Mate 60系列的热销，使得分析机构纷纷看好华为今年的市场表现。Counterpoint Research数据显示，华为在2024年的前两周以智能手机销量第一的位置强势回归，而2024年前6周，中国智能手机整体销量同比下滑7%，华为手机则同比增长64%，以17%的市场份额位居第二。

天风国际证券分析师郭明錤之前预测，2024年华为P70出货有望显著增长。若当前强劲的手机库存回补需求可持续到2024年上半年，则P70系列出货量2024年有望增长230%，达到1300万-1500万部。

大趋势下，智能手机行业或将迎来新的复苏。根据IDC发布的报告，“2024年中国智能手机市场出货量将实现2021年以来首次同比增长”。休闲娱乐、智能出行等使用场景的恢复使得消费者对于智能手机的需求增加。同时，消费者对于大存储组合需求的增长也推动了新一轮换机周期的开始。IDC预计，2024年中国智能手机市场出货量将达到2.87亿台，同比增长3.6%, 未来几年出货量将保持稳定。

文/北京青年报记者 温婧

编辑/樊宏伟

新闻译文：

On April 24th, a reporter from Beijing Youth Daily saw that "the first batch of Huawei Pura 70 users have received new phones" on the hot search. On the 18th and 22nd, the four versions of Pura 70 Ultra, Pura 70 Pro, and Pura 70 and Pura 70 Pro+were released at the forefront and almost sold out in one second. After the release of the Huawei Pura 70 series, its groundbreaking "triangle design" in appearance sparked discussions and attracted the attention of many female and young users. Some institutions predict that the shipment volume of the Pura 70 series is expected to increase by 230% in 2024, reaching 13-15 million units.

All four new models of Huawei Pura 70 series have been released

On that day, many netizens shared their genuine Pura 70 series phones, and "Huawei Pura 70's first batch of users have received new phones" made it to the hot search. In the "reviews" of channels such as JD, Tmall, and Huawei Mall, you can also see the first batch of consumer reviews posted on the new machine. "It looks great, the white color is too piercing, and the feel is also very good. It's warm and smooth like jade." "I took a screenshot, and the effect is good! The macro experience is also special." "I bought two units, and they arrived quickly. I was very satisfied with the battery life." "The response speed has been much faster, and the HarmonyOS system has indeed been optimized."

On April 18th, the two versions of Pura 70 Ultra and Pura 70 Pro were officially launched for sale. The Pura 70 Ultra comes in four colors: Chanson Green, Mocha Brown, Starlight White, and Starlight Black. The two versions are priced at 9999 yuan and 10999 yuan respectively. The Pura 70 Pro comes in three colors: Roland Purple, Snow White, and Feather Sand Black, with a starting price of 6499 yuan and a top of the line version of 7999 yuan.

On the 22nd, Huawei Pura 70 Pro+and Huawei Pura 70 were also officially launched for sale. Among them, the Huawei Pura 70 Pro+comes in two versions: 16GB+512GB and 16GB+1TB, with colors including glossy silver, string white, and Shadow black, priced at 7999 yuan and 8999 yuan respectively. The Huawei Pura 70, as the base model, comes in colors such as cherry blossom red, ice crystal blue, snow white, and feathered sand black, with a starting price of 5499 yuan and a maximum storage version price of 6999 yuan.

"Triangle design" frequently appears on hot searches

The biggest change in the appearance of the Huawei Pura 70 series this time is the design of the camera module behind it as a triangular module, which is officially defined by Huawei as a "wind vane". Previously, the camera modules behind smartphones were mostly designed around two concepts: "square" and "circle", while the design of triangles was not common.

This change has also sparked heated discussions on social networks, with some netizens stating that it is "good-looking" and "highly recognizable", while others stating that "every time the rendered image is produced, it cannot be obtained, but when the real machine comes out, it will be really fragrant.".

Why design it as a triangle? From the discussions among fans, it can be seen that triangles have made famous buildings in the architectural world, such as the Louvre in Paris, the Pyramid of Giza, and the Sydney Opera House. In the fashion industry, it is also a favorite of many fashion brands. This time, the Huawei Pura 70 series boldly adopts a triangular shaped "wind vane" design, constructing a new family design language, leading a new aesthetic trend in the increasingly "one size fits all" mobile phone industry.

In addition to the triangular design, the back design of the Huawei Pura 70 Pro+phone is also very distinctive. From the product information, it can be seen that the Huawei Pura 70 Pro+adopts a nano texturing process, which etches a highly ordered texture on the back glass of the body, paired with a matte highlight effect, presenting different light and shadow effects under different lighting conditions. This design has also attracted many high-end users.

It is understood that the entire Huawei Pura 70 series adopts a micro four curve design, with slight curves on all sides. At the same time, the four corners of the screen are more rounded, and the field of view is boundless, achieving a more immersive display effect. This design not only makes the whole machine appear slimmer, but also provides a more comfortable grip and precise control experience like a straight screen.

At present, "Huawei Pura 70 snapshot" has become another hot search term online, and many users who first obtained real phones have shared their own snapshots in various scenarios. For example, a user captured a moment of high-speed rail passing by, and a user successfully used a violently shaking phone to capture flowers, and so on.

It is reported that the Huawei Pura 70 series has brought ultra high speed wind racing flash shooting capabilities. The Huawei Pura 70 series is equipped with a new generation of ultra focused imaging system, with a main camera equipped with a 1/1.3-inch large bottom sensor and the industry's largest F1.4 physical aperture, bringing in a large amount of light; Paired with a high-precision slide guide motor, the focusing accuracy is improved by 100% and the anti shake angle is increased by 91%. Therefore, even in capturing scenes, clear details can be captured. Combined with the XD Motion sports engine, it can freeze the moment of rapid speed, making it easy to capture even a racing car.

In addition, the Huawei Pura 70 series is further enhancing the experience of terminal satellite communication. The Pura 70 series supports dual satellite communication and can still communicate with the outside world through two satellite systems, Tiantong Satellite Communication and Beidou Satellite Message, even without a ground network. And this time, the BeiDou satellite messaging function has been fully upgraded, with the first release supporting the sending of image messages, and the sending of messages can be freely edited, opening up the image era of satellite communication.

Institutions are optimistic about Huawei's terminal performance this year

The hot sales of Huawei's Pura 70 and Mate 60 series have led analysts to be optimistic about Huawei's market performance this year. According to Counterpoint Research data, Huawei made a strong comeback as the top seller of smartphones in the first two weeks of 2024. However, in the first six weeks of 2024, overall smartphone sales in China decreased by 7% year-on-year, while Huawei's smartphone sales increased by 64% year-on-year, ranking second with a market share of 17%.

Guo Minggui, an analyst at Tianfeng International Securities, previously predicted that the shipment of Huawei P70 is expected to significantly increase in 2024. If the current strong demand for replenishing mobile phone inventory continues into the first half of 2024, the P70 series shipment volume is expected to increase by 230% in 2024, reaching 13-15 million units.

Under the overall trend, the smartphone industry may usher in a new recovery. According to a report released by IDC, the shipment volume of China's smartphone market will achieve its first year-on-year growth since 2021 in 2024. The recovery of usage scenarios such as leisure and entertainment, intelligent transportation, etc. has led to an increase in consumer demand for smartphones. At the same time, the growth in consumer demand for large storage combinations has also driven the start of a new round of replacement cycles. IDC predicts that the shipment volume of China's smartphone market will reach 287 million units in 2024, a year-on-year increase of 3.6%, and the shipment volume will remain stable in the coming years.

Wen Jing, journalist from Beijing Youth Daily

Editor/Fan Hongwei

重点词汇

• 北京青年报 Beijing Youth Daily ; bjyouth.ynet.com

• 华为 Huawei ; MediaPad ; Huawai ; huaiwei

• 首批 first batch ; first group

• 已收到 Received ; in receipt of

• 先锋 pioneer ; vanguard ; spearhead ; van ; precursor ; pathfinder

• 发售 sale ; sell ; put on sale

• 外观上 In Appearance ; outwardly

• 开创 start ; initiate ; found ; inaugurate ; set up

• 出货 Shipment ; sell ; unload ; manufacture products ; deliver products/merchandise

• 自己的 own ; self ; ain ; oneʼs

句子成分分析：

Guo Minggui, <an analyst (at Tianfeng International Securities)>, previously predicted | that the shipment (of Huawei 

P70) is expected to significantly increase [in 2024].

句子语法结构详解：

* an analyst at Tianfeng International Securities 为同位语
* predicted 为谓语，采用一般过去时。
* that 为连词，引导宾语从句。
* expected 为谓语，采用一般现在时和被动语态。
* to significantly increase 为不定式，作主语补足语。
* is 为助动词。the 为定冠词。an 为不定冠词。

句子相关词汇解释：

Vocabulary:

句子成分分析：

[For example], a user captured a moment (of high-speed rail) passing by, || and a user successfully used a violently 

shaking phone to capture flowers, and so on.

句子语法结构详解：

* captured 为谓语，采用一般过去时。
* passing 为现在分词，作状语。
* 第1个 and 为并列连词，连接并列句。
* used 为谓语，采用一般过去时。
* shaking 为现在分词作定语
* to capture 为不定式，作宾语补足语(或称复合宾语)。
* a 为不定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

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